GENENCARE® OSMS BA
Osmolytes are nature’s secret to controlling water balance within living cells, by attracting and holding onto vital moisture. We have harnessed this hidden power to create GENENCARE® OSMS, our line of naturally-sourced osmolytes for skin, hair, and color cosmetics applications.
A Naturally-Sourced Bioactive Ingredient
The GENENCARE® OSMS BA is a highly purified anhydrous betaine, an osmolye which occurs naturally in the skin as a component of the Natural Moisturizing Factor (NMF). 100% biobased and derived from non-GMO sugar beet, this amino-acid derivative is a natural osmoprotectant which offers many moisturization and protection benefits in personal care applications.
Proven Benefits for Moisture and Protection in Skin Care
When skin is stressed by external aggressions (UV radiation, heat or cold environments), the water balance of skin cells is disturbed. GENENCARE® OSMS BA contribues to skin protection not only by protecting cells from dehydration, but also by preventing skin proteins from denaturation. Osmolytes’ strong water binding properties makes GENENCARE® OSMS BA an excellent moisturizer, which has been proven by many in-vitro and clinical tests.
See the study results
Protection and care for healthier-looking hair
As an amino acid derivative having a natural affinity with hair, GENENCARE® OSMS BA offers multiple care and protection benefits when added to hair care formulations:
- HAIR STRENGTH
- HAIR CONDITIONING
- FRIZZ CONTROL
- SCALP PROTECTION
GENENCARE® OSMS CC
In the form of a micronized powder, GENENCARE® OSMS CC is specially formulated for color cosmetics and other anhydrous formulations:
- Color Cosmetics: loose or pressed powders (foundation, eyes, cheeks), lip sticks/balms/gloss, waterproof mascaras, silicone-based make-up primers etc.
- Skin care: massage balms/butters, scrubs, deodorant sticks, jellified oils, body powders, solid fragrances, sticks (others) etc.
- Hair care: dry shampoo (aerosol or solid), powders etc.
GENENCARE® OSMS is 100% naturally-sourced, derived from non-GMO sugar beet. As such, GENENCARE® OSMS BA and CC carry Ecocert, Cosmos and Natrue certifications, are KOSHER certified under the Circle-U, and are certified Halal.
Distributors and other partners can find more GENENCARE® certifications on ULProspector.com.
PRODUCT INFORMATION, FORMULATIONS & SAMPLE REQUESTS
Visit ULProspector.com for additional information on GENENCARE® OSMS BA and GENENCARE® OSMS CC, including product data, study results, formulations and sample requests.GO TO ULPROSPECTOR.COM
The Science of Osmolytes in Skin Care
WHITEPAPER: Unlock the Power of Nature with GENENCARE® OSMS
This article describes how osmolytes such as betaine and inositol contribute to skin protection, not only by protecting cells from dehydration, but also by preventing skin proteins from denaturation. Various in-vitro as well as in-vivo studies are presented, demonstrating the importance of osmolytes in personal care applications.DOWNLOAD WHITEPAPER
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