Consumers today are more interested in the origin and natural credentials of their beauty products – but these products must also be effective, and do what they claim on the package. DuPont has answered the call with GENENCARE®: a range of natural active ingredients—such as osmolytes—developed to improve performance and enhance the consumer's experience over a range of skin, hair, and color cosmetic applications.
Discover the GENENCARE® OSMS product range:
The Science of Osmolytes in Skin Care
INFOGRAPHICS: CONSUMER TRENDS
See how our consumer research is helping beauty brands deliver on the latest trends in personal care applications.
K-Beauty Moves West
It’s no secret that South Korea is a skincare trend setter. See how Asian skin care trends continue to drive innovation in ingredients & textures, influencing “new rituals” in the West.VIEW & DOWNLOAD
Science + Nature: A winning formula for beautiful results
WHITEPAPER: Unlock the Power of Nature with GENENCARE® OSMS
When skin is stressed by external aggressions (UV radiation, heat or cold environments), the water balance of skin cells is disturbed. Osmolytes have evolved in nature to manage skin water balance, reduce water stress and protect the living organism.
This article describes how osmolytes such as betaine and inositol contribute to skin protection, not only by protecting cells from dehydration, but also by preventing skin proteins from denaturation. Various in-vitro as well as in-vivo studies are presented, demonstrating the importance of osmolytes in personal care applications.DOWNLOAD WHITEPAPER