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Natural active ingredients inspired by nature
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From Nature to Nurture™

Consumers today are more interested in the origin and natural credentials of their beauty products – but these products must also be effective, and do what they claim on the package. DuPont has answered the call with GENENCARE®: a range of natural active ingredients—such as osmolytes—developed to improve performance and enhance the consumer's experience over a range of skin, hair, and color cosmetic applications.

Discover the GENENCARE® OSMS product range:

Betaine anhydrous
Betaine micronized powder
Osmolyte and Amino Acid Complex

The Science of Osmolytes in Skin Care

Osmosis is nature's secret for maintaining water balance in cells. Learn more about the science of osmolytes, and how DuPont has harnessed this hidden power of nature with GENENCARE® OSMS.
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Infographics: Consumer Trends

See how our consumer research is helping beauty brands deliver on the latest trends in personal care applications.


 Anti-Pollution Beauty

Anti-Pollution Beauty

As the link between pollution and its effect on skin becomes more clear, beauty brands are examining how their products extend to the anti-pollution trend.

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 Holistically Healthy, Actively Beautiful

Holistically Healthy, Actively Beautiful

Increasingly considered a prerequisite for good-looking, healthy bodies, holistic wellness means having a 360° approach to your beauty care. 

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 It Begins From Within

It Begins From Within

The desire for natural ingredients in hair care products is increasing around the world - however, with different hair types come different needs. See how the trend is developing in these regions:

N. America & EuropeLatin AmericaAsia

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Calendar 30 August 2019
Place Singapore, Singapore
Tag Conference Personal Care GENENCARE cosmetics
CTFAS Suppliers' Day
Read more on scss.org Link-externalurl
Calendar 04-6 November 2019
Place Paris, France
Tag Industry Insight Conference Personal Care Sustainable Cosmetics GENENCARE®
Sustainable Cosmetics Europe
Read more on sustainablecosmeticssummit.com Link-externalurl
Calendar 17-18 December 2019
Place New York, NY, United States
Tag Personal Care Industry Insight Conference
73rd Annual Scientific Meeting & Technology Showcase
Read more on scconline.org Link-externalurl

WHITEPAPER: Unlock the Power of Nature with GENENCARE® OSMS

When skin is stressed by external aggressions (UV radiation, heat or cold environments), the water balance of skin cells is disturbed. Osmolytes have evolved in nature to manage skin water balance, reduce water stress and protect the living organism.

This article describes how osmolytes such as betaine and inositol contribute to skin protection, not only by protecting cells from dehydration, but also by preventing skin proteins from denaturation. Various in-vitro as well as in-vivo studies are presented, demonstrating the importance of osmolytes in personal care applications.

Download Whitepaper Link-externalurl
WHITEPAPER: Unlock the Power of Nature with GENENCARE® OSMS

News & Insights

news | 24 January 2019
DuPont Breaks Ground on New European Headquarters for Industrial Biosciences in the Netherlands
DuPont Industrial Biosciences to Expand Research Capabilities in Leiden at New Facility Equipped with Cutting-Edge Biotechnology Laboratories
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Tag Textile processing Personal Care Food and beverages Fabric and home care Biomaterials Bioenergy Animal Nutrition Our Science Our People In the Lab + in the World IB in the News Leiden Europe EMEA
<img class="lazyloading responsive" style="opacity: 0.6;" alt="GENENCARE® OSMS MI the invigorating osmolyte" width="460" height="258" src="typo3conf/ext/tc_sys/Resources/Private/Images/lazyloading-16-9.png" title="" data-src="typo3temp/GB/csm_GENENCARE_cd944cf159_933b53e7bb.jpg" />
GENENCARE® OSMS MI the invigorating osmolyte
Holistic wellness means having a 360° approach to your beauty care. Regular exercise, combined with healthy sleeping and eating patterns are...
Read more on LINKEDIN Link-externalurl
Tag Thought Leadership Industry Insight Our People IB in the News In the Lab + in the World Personal Care
news | 28 February 2018
DuPont Announces GENENCARE® OSMS PRO, Natural Osmolyte Complex for Pollution Protection
Personal Care Breakthrough to Launch at InCosmetics Global April 17-19, 2018
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Tag Product Launch Our Science Tradeshow Personal Care GENENCARE osmolytes
How to Make a Facial Mask
Produced by customer Yujiahui Co., Ltd.., this documentary video highlights GENENCARE® OSMS BA, a moisturizing ingredient used in their...
Tag Our Science Personal Care GENENCARE skincare osmolytes
news | 13 June 2017
DuPont’s William Feehery to Keynote ACS Conference on Green Chemistry & Engineering
Dr. Feehery will address other business leaders, policy makers, educators, students and professionals from the scientific and academic...
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Tag Conference Industry Insight Personal Care Fabric and home care Food and beverages Biomaterials Bioenergy Animal Nutrition Chemistry Feehery bioeconomy sustainability
news | 22 February 2017
DuPont Industrial Biosciences Introduces GENENCARE® OSMS MI, a Vital Ingredient to Protect and Energize the...
DuPont will be demonstrating its latest innovation at in-cosmetics Global 2017 in London from April 4 to April 6, 2017
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Tag Product Launch Personal Care Genencare cosmetics osmolyte
news | 15 December 2016
DuPont Industrial Biosciences to Begin New Research Aimed to Enable Global Access for...
Gates Foundation Grant to address market need for high volume, affordable and rapid cycle time pharmaceutical proteins.
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Tag Our People Our Science Collaboration Personal Care Research grant antibodies biologi Bill & Melinda Gates Foundation protein engineering protein drugs
The Science of Osmolytes in Skin Care
Osmosis is nature’s secret for maintaining water balance in cells. Learn about the science of osmolytes, and how DuPont has harnessed this...
Tag Our Science Personal Care GENENCARE osmolytes skincare
<img class="lazyloading responsive" style="opacity: 0.6;" alt="DuPont Announces Biesterfeld as New Distributor Partner for Plant-Based Personal Care Line" width="460" height="258" src="typo3conf/ext/tc_sys/Resources/Private/Images/lazyloading-16-9.png" title="" data-src="typo3temp/GB/csm_2000px-Biesterfeld.svg_87160d4d1f_f908f33732.jpg" />
news | 5 October 2016
DuPont Announces Biesterfeld as New Distributor Partner for Plant-Based Personal Care Line
Biesterfeld Spezialchemie Gmbh to Distribute DuPont Personal Care Products in Germany, Austria and Switzerland
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Tag Product Launch Personal Care GENENCARE GENENCARE® OSMS osmolytes skincare personal care


Contact us to learn more about how GENENCARE® can bring powerful new benefits to your personal care formulations. You can also find more product information and formulations on UL Prospector


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