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Reimagining Clean

Clean you can touch,
smell and see

The detergent industry must rise to the hygiene challenge of redefining ‘clean’ for consumers seeking more sensory experiences. As convenience-led lifestyles influence washing behaviors and fabric performance, our experts are developing innovative solutions that address these challenges head on.

Satisfying senses

Consumer demands for a better sensory experience are inspiring a new generation of innovative hygiene solutions in laundry detergents.

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Satisfying senses

The activewear challenge

The surging popularity of activewear among global consumers means the laundry industry faces a challenge to design detergents that effectively clean hydrophobic fabrics. 

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The activewear challenge

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From driving directions to product data sheets, we are standing by to help you find the information you need.

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