LogoIndustrial Biosciences
Search
HamburgerClose
The Activewear
Challenge
Share Share

Meeting future-fit hygiene needs

Activewear has never been more popular with consumers – but even after repeated washes garments can still smell. Finding a solution to ‘Permastink’ is one of the biggest challenges facing the laundry detergent industry according to Corey Naab, Market Segment Leader at DuPont Industrial Biosciences.

 

Science of smell


Consumers are buying more sportswear than ever before, with the market growing at over 6% every year, according to Allied Market Research. By 2024, the global sportwear industry is expected to be worth $546bn. That equates to a lot of clothes – and a lot of laundry.

“There’s no single solution that’s good for all forms of bacteria and all types of fabrics.”

Corey Naab
Market Segment Leader, DuPont Industrial Biosciences

“There’s no single solution that’s good for all forms of bacteria and all types of fabrics.”

But consumers are aware that current detergents are failing to effectively remove persistent activewear odors. The positive wicking properties of microfibers are the cause of the problem, making it difficult for the water – and more importantly the detergent –to penetrate the fabric during the wash cycle.

“The result is clothes that are presumed to be clean develop a smell as soon as there is any sort of moisture,” says Corey Naab, Market Segment Leader at DuPont Industrial Biosciences.

Sensory benefits

Conventional detergents mainly target surface stains, with powerful enzymes tackling food, oil and grease stains. but new solutions are needed to match that performance in odor removal.

Finding a solution

The challenge is getting ‘inside’ the fibers, developing ingredients with the ability to wet these water-repellent surfaces. The wicking benefits of synthetic fibers make it more difficult to remove sweat and bacteria.

No compromises

Consumers want their clothes to smell better – but this can’t compromise any of the other benefits of laundry, Naab says. “We want our customers to experience all of the sensory benefits of laundry. It’s about re-imagining clean and delivering total performance.”

Download the full whitepaper:

DuPont cares about your privacy. Your personal information (name, eMail, phone number and other contact data) will be stored in chosen customer systems primarily hosted in the United States. This information will be used by DuPont, its affiliates, partners, and selected third parties in other countries to provide you with the product or service information requested. To learn more, please visit www.privacy.dupont.com. By providing your personal information, you agree to the terms and conditions of this Privacy Statement.

Related insights

 

 

Left
Sustainable innovation
How science and collaboration are driving innovation in cleaning solutions
Read more Link-externalurl
Tag Industry Insights: Fabric & Home Care
Satisfying senses
The consumer needs that are shaping innovation in hygiene
Read more Link-externalurl
Tag Industry Insights: Fabric & Home Care
Keeping pace with regulatory change
Coping with evolving regulatory pressures and growing consumer expectations
Read more Link-externalurl
Tag Industry Insights: Fabric & Home Care
Compact performance
Smaller is better for convenience-led consumers
Read more Link-externalurl
Tag Industry Insights: Fabric & Home Care
The Activewear Challenge
Meeting future-fit hygiene needs
Read more Link-externalurl
Tag Industry Insights: Fabric & Home Care
Right

Contact us

From driving directions to product data sheets, we are standing by to help you find the information you need.

Get in touch
Close
Share this page
FacebookTwitterLinkedin