Smaller is better for
To satisfy growing consumer demand for compact solutions, scientists need to develop performance enzymes that deliver total cleaning performance in a smaller solution space, says Corey Naab, Market Segment Leader at DuPont Industrial Biosciences.
Small products, big cleaning
In the world of detergents – bigger is no longer better. The detergent industry needs to continue to ensure that compact detergents deliver big cleaning performance in active formulations.
“We need to ensure that consumers can trust performance – or they won’t make the shift to more compact products.”
Market Segment Leader, DuPont Industrial Biosciences
“We’re always focused on developing new enzymes that work in harmony with existing solutions to deliver cleaning that consumers can trust,” says Corey Naab, Market Segment Leader at DuPont Industrial Biosciences.
It’s essential that the industry understands where consumers are on the compaction evolutionary scale, so that it can develop and launch successful products. “We need to ensure that consumers can trust performance – or they won’t make the shift to more compact products,” says Naab.
Ingredient suppliers are required to tackle significant technological difficulties to deliver compact performance. “One of the challenges created by compaction is that there is insufficient space to allow for the same levels, or even the presence, of functional ingredients,” says Naab.
The future for compaction
There are many powerful factors driving the global trend towards compaction, but even in developed markets there is evidence that these may need to be combined with consumer education.
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