By now, the concept of sustainable or “green” household products is familiar in the minds of United States and Canadian consumers. With familiarity comes confidence - although some consumers still express skepticism about green product claims being better for the environment. This survey, which sampled approximately 2,000 Americans and 2,000 Canadians (18 years and over) in April 2011, aims to better understand the public recognition of “biobased” as it applies to household products.
Why did we do it? At Genencor, we believe the better we understand consumer perceptions in the markets we serve, the more effectively we can develop advanced biotech solutions to help our customers be successful.
Read the press release announcing the Genencor Household Sustainability Index at the BIO World Congress for Industrial Biotechnology. (May 9, 2011)
Sustainability at Genencor: Learn more about how Genencor’s industrial enzyme solutions are impacting the sustainability of households around the globe.