This survey, entitled the “DuPont China Green Living Survey: Consumer Awareness and Adoption of Biobased Products", was conducted because there is great potential for green products in the world’s largest consumer market,and interest in producing consumer products in ways that offer environmental benefits such as consuming less water and energy. The survey measures Chinese consumers’ awareness, perceptions and attitudes about household green products generally – and biobased products specifically. The results set a benchmark of public opinion that can be tracked over time.
Within the findings, the survey revealed a growing understanding of green products among urban Chinese consumers. Seventy percent of these consumers expressed confidence in the environmental claims of green products. The findings reflect the potential for green products in the world’s largest consumer market and how this demand could help China meet its sustainability targets.
The research is based on face-to-face, street intercept interviews conducted July –Aug. 2012, by Environics Research (in collaboration with N-Dynamic Market Research) with 1,000 Chinese consumers in the following nine mainland cities — Beijing, Chengdu, Dalian, Huangshi, Guangzhou, Nanjing, Shanghai, Wuhan and Yinchuan — as well as Hong Kong.